The submit Minor Hotels expands partnership with HBX Group appeared first on TD (Journey Each day Media) Travel Daily Media.
Minor Accommodations and HBX Group have introduced the worldwide growth of their most popular distribution partnership. The announcement was unveiled at MarketHub Asia 2025 in Macau, China.
The expanded partnership builds on the success of Minor Accommodations and HBX Group’s current collaboration in Europe and the Americas. Below the settlement, Minor Accommodations will add 181 properties from Asia, Australasia, Africa and the Center East to its distribution partnership. The group can even designate HBX Group as a most popular B2B distribution associate, enabling streamlined distribution, optimised operational prices, and better management over charges and stock.
HBX Group’s international community, which connects 60,000 journey distributors throughout over 190 supply markets, will now have entry to over 560 Minor Accommodations properties throughout 58 nations. These embody famend manufacturers similar to Anantara, Avani, Elewana Assortment, Tivoli, NH, NH Assortment, nhow and Oaks. Trying forward, Minor Accommodations introduced its intent so as to add almost 300 properties to its portfolio over the following three years, which can even be part of the popular distribution partnership.
Carlos Muñoz, Chief Industrial Officer at HBX Group, commented: “This international partnership represents a big milestone in our collaboration with Minor Accommodations. By consolidating distribution efforts and decreasing operational complexity, we’re enabling Minor to streamline its technique and concentrate on reaching high-value markets the place we will add actual worth. HBX Group turns into an extension of Minor’s industrial arm, bringing their manufacturers to markets and prospects that may in any other case be out of attain. Collectively, we’re setting a brand new benchmark for what a real partnership between a hospitality group and a distribution tech platform ought to appear like.”
Ian Di Tullio, Chief Industrial Officer of Minor Accommodations, added: “Our partnership with HBX Group has been instrumental in sustaining our agility and effectivity, permitting us to leverage finest practices and insights from their community. This collaboration in Europe and the Americas has been invaluable in accelerating our development and increasing our distribution. We sit up for broadening this profitable relationship to embody our international portfolio, finally delivering superior worth to our prospects.”
Fernando Vives, Chief Industrial Officer of Minor Accommodations Europe & Americas, bolstered: “Our collaboration with HBX Group has accelerated our development in Europe and the Americas and supplied us with the insights to refine our method within the markets. As we develop our partnership globally, we’re excited to construct on this momentum and ship better worth to our friends.”
This announcement additionally underscores Minor Accommodations’ longstanding assist for MarketHub, HBX Group’s flagship occasion sequence for the journey trade. A devoted associate, the lodge group hosted MarketHub Europe 2023 on the nhow Amsterdam RAI and can welcome the European version of the occasion on the Tivoli Marina Vilamoura Algarve Resort from 1-4 April 2025.
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